Shenzhen Broadradio RFID Technology Co.,Ltd.

Shenzhen Broadradio RFID Technology Co.,LTD (referred to as "Broadradio") is a high-tech enterprise specializing in the R&D, production and sales of RFID hardware products, including UHF RFID antenna, tag, portal, all-in-one reader, smart file cabinets, RF cable, etc. With the strategic idea of "demand guiding application, application driving product", Broadradio integrates technical innovation into RFID products in the first time. Our professional and experienced team provides customers with overall RFID (field) solutions in an all-round way.

With excellent independent innovation ability, Broadradio has more than 20 project testing equipment - anechoic chamber and more than 100 sets of radio frequency tester. Our RFID products have won more than 30 patents.

As a world-leading UHF RFID hardware supplier, Broadradio has more than 10 years rich experience in RFID antenna and label design, kinds of RFID application. We are also good at choosing the product on antenna, labels and readers to achieve the optimal effect of system integration. Broadradio has become a long-term partner of many RFID industry listed companies.

Shenzhen Broadradio RFID Technology Co.,LTD (referred to as "Broadradio") is a high-tech enterprise specializing in the R&D, production and sales of RFID hardware products, including UHF RFID antenna, tag, portal, all-in-one reader, smart file cabinets, RF cable, etc. With the strategic idea of "demand guiding application, application driving product", Broadradio integrates technical innovation into RFID products in the first time. Our professional and experienced team provides customers with overall RFID (field) solutions in an all-round way.

With excellent independent innovation ability, Broadradio has more than 20 project testing equipment - anechoic chamber and more than 100 sets of radio frequency tester. Our RFID products have won more than 30 patents.

Our mission: to use technology innovation to help the development of the industry
Our values: people-oriented, efficient and pragmatic, pursuit of excellence, and strive for the people
Our vision: to build a long-term enterprise that is demand-oriented, technology-focused, and supported by products and services.

● 10 years of RFID hardware product development and design experience
● One-on-one service for more than 20 senior R&D engineers
● More than 10,000 square meters of research and development production base
● Test equipment with superior performance to ensure product accuracy
● Strict quality control mechanism to ensure product quality
● One-stop service for product customization design, testing and production

As a world-leading UHF RFID hardware supplier, Broadradio has more than 10 years rich experience in RFID antenna and label design, kinds of RFID application. We are also good at choosing the product on antenna, labels and readers to achieve the optimal effect of system integration. Broadradio has become a long-term partner of many RFID industry listed companies.

Our Advantage:

1. 10 years experience in the R & D design of RFID antenna and tag.

2. 20+ senior R & D engineers to provide one to one service 

3 . More than 10000 square meters R & D production base

4. One-stop service for customization design, testing and production

5. Independent research and development, obtained a number of international patents

6. 1 to 1 Expert service, free technology and after-sales service

Technology Advantage：

Shenzhen Broadradio is capable of formulating the optimal material and designs chemes to satisfy customers’ demands in specific projects and application scenarios. Shenzhen Broadradio is well-equipped with state-of-the-art design and testing devices which fulfills the research requirements of various antennas,and thus provides complete RFID (field) solutions for customers in various industries effectively and efficiently.

The core team of Shenzhen Broadradio is composed of R&D members from top universities and antenna companies domestically and overseas, including:

Consultant Prof.Kai-Fong Lee, IEEE Fellow from University of Mississippi. Consultant Prof. Chi-Hou Chan and Prof. Kenneth K. Mei, IEEE Fellow from City University of Hong Kong, and another five doctoral degree holders from City U.

A group of professors and doctoral students from South China University of Technology, Beijing University of Posts and Telecommunications and City University of Hong Kong. Fifteen master degree holders from Xidian University, Southern University of Science and Technology, and University of Electronic Science and Technology of China (formerly Chengdu Institute of Radio Engineering).

With the joint efforts from these experts and R&D members, Shenzhen Broadradio has obtained over 100 national patents RF Technology field.

Leader of R&D Team
RFID Expert Mr. Richard Liu

• Master’s degree of Harbin Engineering University, major in
• electronic and communication Engineering.
• General manager of Shenzhen Broadradio.
• Led the projects of Wal-Mart tags, Wuliangye fragile anticounterfeiting tags, UHF book tag and etc.
• The pioneer of multiple RFID projects in China including the first
• designer to obtain ARC in China.
• 3 invention patents, 1 PCT international patents,
• 16 utility model patents.

Chief Technical Adviser
Prof. KM. Luk

• Director of State Key Laboratory of millimeter wave

• IEEE Fellow, 2 American

• patents,over 10 Chinese Patents

Co-founder
Doctor Peter Wu

• Graduated from City University of HK. 22 invention patents,

• 18 utility model patents,

• 3 PCT international patents