Shenzhen Broadradio RFID Technology Co.,LTD. (hereinafter referred to as "Broadradio") is a global leader in UHF RFID hardware solutions. We are a national high-tech enterprise. For 15 years, we have been committed to the RFID and production on tags, antennas, Portals, and integrated equipment products. Until now, our products and system service have been offered to more than 60 countries and regions. Our products are widely used in archives, books, electricity, logistics, warehousing, retail, assets, medical, manufacturing and other fields.

Broadradio advocates the strategy of "demand-guided application, application-driven product". We take a concept of "Internet of Things, innovation". We pay attention to customer needs. and provide comprehensive RFID (field) solutions for customers. Broadradio has a professional technical team, and advanced production equipment, which can provide customers with personalized RFID hardware solutions and Effective OEM&ODM service.

As a global leader in RFID hardware solutions, Broadradio has always adhered to the concept of technological innovation and are committed to promoting the application and development of RFID technology. At the same time, we implement forward-looking and specific solutions according to local conditions, promote our products and services to be more widely used in all walks of life, and provide global users and partners with The Times of the overall RFID (field) solutions.
Shenzhen Broadradio RFID Technology Co.,LTD (referred to as "Broadradio") is a high-tech enterprise specializing in the R&D, production and sales of RFID hardware products, including UHF RFID antenna, tag, portal, all-in-one reader, smart file cabinets, RF cable, etc. With the strategic idea of "demand guiding application, application driving product", Broadradio integrates technical innovation into RFID products in the first time. Our professional and experienced team provides customers with overall RFID (field) solutions in an all-round way.
With excellent independent innovation ability, Broadradio has more than 20 project testing equipment - anechoic chamber and more than 100 sets of radio frequency tester. Our RFID products have won more than 30 patents.

Our mission: to use technology innovation to help the development of the industry
Our values: people-oriented, efficient and pragmatic, pursuit of excellence, and strive for the people
Our vision: to build a long-term enterprise that is demand-oriented, technology-focused, and supported by products and services.
1) 15 years of experience in RFID R&D;
2) R&D technical team of more than 50 people;
3) The total number of RFID product patents exceeds 100;
4) Cooperate with Fortune 500 to provide OEM&ODM services
5) A comprehensive automated testing environment for all products before delivery.
6) Excellent delivery capability, with a production site of over 3000 square meters
As a world-leading UHF RFID hardware supplier, Broadradio has more than 10 years rich experience in RFID antenna and label design, kinds of RFID application. We are also good at choosing the product on antenna, labels and readers to achieve the optimal effect of system integration. Broadradio has become a long-term partner of many RFID industry listed companies.
Our Advantage:
1) 15 years of experience in RFID R&D;
2) R&D technical team of more than 50 people;
3) The total number of RFID product patents exceeds 100;
4) Cooperate with Fortune 500 to provide OEM&ODM services
5) A comprehensive automated testing environment for all products before delivery.
6) Excellent delivery capability, with a production site of over 3000 square meters
Technology Advantage:
Shenzhen Broadradio is capable of formulating the optimal material and designs chemes to satisfy customers’ demands in specific projects and application scenarios. Shenzhen Broadradio is well-equipped with state-of-the-art design and testing devices which fulfills the research requirements of various antennas,and thus provides complete RFID (field) solutions for customers in various industries effectively and efficiently.
The core team of Shenzhen Broadradio is composed of R&D members from top universities and antenna companies domestically and overseas, including:
Consultant Prof.Kai-Fong Lee, IEEE Fellow from University of Mississippi. Consultant Prof. Chi-Hou Chan and Prof. Kenneth K. Mei, IEEE Fellow from City University of Hong Kong, and another five doctoral degree holders from City U.
A group of professors and doctoral students from South China University of Technology, Beijing University of Posts and Telecommunications and City University of Hong Kong. Fifteen master degree holders from Xidian University, Southern University of Science and Technology, and University of Electronic Science and Technology of China (formerly Chengdu Institute of Radio Engineering).
With the joint efforts from these experts and R&D members, Shenzhen Broadradio has obtained over 100 national patents RF Technology field.
Leader of R&D Team
RFID Expert Mr. Richard Liu
- Master’s degree of Harbin Engineering University, major in
- electronic and communication Engineering.
- General manager of Shenzhen Broadradio.
- Led the projects of Wal-Mart tags, Wuliangye fragile anticounterfeiting tags, UHF book tag and etc.
- The pioneer of multiple RFID projects in China including the first
- designer to obtain ARC in China.
- 3 invention patents, 1 PCT international patents,
- 16 utility model patents.
Chief Technical Adviser
Prof. KM. Luk
Co-founder
Doctor Peter Wu
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Graduated from City University of HK. 22 invention patents,
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18 utility model patents,
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3 PCT international patents